TRACE - The Most Advanced Activity Monitor for Action Sports

[Horton]

http://www.ballofspray.com/images/2013/Trace_Intro.jpg

ActiveReplay today announced that Trace, a new, unique device that makes action sports measurable, sharable and comparable, is launching via a Kickstarter campaign. Trace is the first piece of technology that can correctly and automatically identify data and tricks as they are being performed by skaters, skiiers, snowboarders and surfers. ActiveReplay's Kickstarter campaign is aimed at helping to boost awareness of Trace and raise funds to continue its development. You can pre-order your trace now at Kickstarter.

With 9-axis sensors, advanced multi-Hz GPS, Bluetooth 4.0, and its own processor, Trace is a small device that measures a huge amount of events and tricks athletes perform in skiing, snowboarding, surfing and skating. The athlete can then compare and share those metrics with friends and family. Trace has more than seven hours of battery life and is durable, shockproof and waterproof. It consists of two parts: the data collection pod and the mount. Attaching and activating Trace is easy: The mount is attached to any hard surface like a board or helmet. Trace slides in the mount. The athlete pushes a button and begins their sport.

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When an athlete completes a session, Trace will connect with their smartphone via Bluetooth 4.0 and send the data to ActiveReplay servers for processing. Within seconds, the athlete will be able to see all of their data, beautifully laid out and easy to read on their phone. Trace comes with three mobile apps: AlpineReplay (for ski and snowboard), SkateReplay (for skate) and SurfReplay (for surf). These apps will be free to download for iOS and Android. Athletes will be able to share their session sheets on Facebook and Twitter, and compare their performance on the leaderboard.

"It's an extremely simple process to activate Trace, and the metrics you can gain from it are truly amazing. Our algorithms to calculate speed, distance, jump height and rotation are down to a science," said ActiveReplay CEO Dr. Anatole Lokshin. "We are introducing Trace based on the popularity of our flagship product, AlpineReplay, which has become the largest social network of skiers and snowboarders in the world. Since its launch, AlpineReplay has reached 43 countries and more than 1,400 resorts with users logging 460,000 ski days, 5.1 billion feet of vertical and 2.5 million jumps. We're now expanding this concept to other action sports. We are confident that Trace will transform action sports with stats never before seen for amateur athletes."

For skaters, Trace will identify tricks, track speed, map out lines and more. If the trick was landed poorly or the board didn't rotate all the way around, Trace will track that, too. Trace already has established an initial set of identifiable tricks like ollies, nollies, kickflips, 360 flips, impossibles and more.
"This trick set will only get bigger," added Dr. Lokshin. "As skaters start to use it, we'll be able to identify more and more tricks."

For surfers, Trace will identify beach location, waves caught, speed, airs, turns and more. From the moment the surfer paddles out, Trace is collecting data. Every time a surfer catches a wave, Trace calculates max speed, average speed and length of wave in both time and distance. If a surfer boosts an air, Trace measures how high they got, how long they were in the air and distance traveled. Surfers can use the explore function before they hit the beach to see where other surfers are logging the best rides.

For skiers and snowboarders, Trace identifies resort location, lifts and trails, as well as speed, vertical, air and more. Trace takes AlpineReplay to the next level. All data will now have sub-second level of accuracy. In addition to max speed, vertical distance, distance traveled, calories, number of jumps and airtime, Trace will also be able to identify tricks like 360s, backflips and more.

ActiveReplay's management team includes Dr. Lokshin, who in addition to his duties as CEO, also leads the ActiveReplay Math Team which focuses on algorithm development. He also supervises hardware development and production. Dr. Lokshin formerly served as VP and CTO of Magellan Navigation, where he led teams which pioneered and commercialized consumer GPS, created first digital mapping, 3D mapping, released the first PND, and shipped millions of units of hardware to consumers. Before working at Magellan, Dr. Lokshin was part of the technical staff at NASA's Jet Propulsion Laboratory where he worked on robotic arms for the space station and the Search for Extraterrestrial Intelligence (SETI) project. He holds an MS in Physics from Polytechnic University St. Petersburg, Russia. He also holds a Ph.D. and EE USC.

David Lokshin is Active Replay's VP of Products, managing the engineering workflow and web and mobile products. After earning his A.B. with honors in Applied Mathematics from Harvard University, he traded FX options for Barclays in Singapore where he was responsible for the Philippine Peso and Malaysian Ringgit options books. Lokshin has been writing code and leading product for ActiveReplay since inception, building the products he wanted as a kid, surfing, skating, and snowboarding in California.

For more information about Trace and ActiveReplay's Kickstarter campaign, visit http://www.kickstarter.com/projects/activereplay/trace-the-most- advanced-activity-monitor-for-actio