VONORE, Tenn. (October 6, 2023) – MasterCraft Boat Company, a MasterCraft Boat Holdings, Inc (NASDAQ: MCFT) subsidiary and the world’s number one-selling towboat brand, is excited to welcome one of the most dynamic personalities in the world of waterskiing, Joel Poland, to the MasterCraft Pro Team. At only 24 years old, Poland has an extensive list of accomplishments including reigning Overall World Champion and a three-time Overall World-Record holder.
On top of being a three-time World Record holder, with an additional record pending approval, Poland has a long list of accolades including 10 Pro Wins, Masters Jump Champion, and Overall World Tour Champion. While his accomplishments speak for themselves, it’s Poland’s flair, progressive style and dynamic showmanship on the water that set him apart. He skis to the beat of his own drum, and even in the heat of competition, his mission is to have fun while on the water.
“We are excited to welcome Joel to the MasterCraft family as he joins the most elite team of athletes in the industry,” said Krista Schipner, MasterCraft VP of Marketing. “Not only is Joel an incredibly accomplished and talented skier, but his desire to push the limits and progress the sport itself, along with his authentic enthusiasm for competing, is a perfect fit for our brand and is synonymous with the ProStar legacy of passion, precision and progression. We’re looking forward to seeing what Joel is able to accomplish with MasterCraft.”
Poland’s passion for watersports started with wakeboarding. At age nine, his parents convinced him to give slalom skiing a try, and the rest is history. The thrill of a slalom course was enough to get him hooked. A few years later he met professional ski jumper and now fellow MasterCraft athlete, Freddy Krueger, who ignited his fire even further, setting him on a path to become the highly decorated skier he is today.
“Joining the MasterCraft team is incredibly special and a true honor, as the athlete roster is among the best in the world,” said Poland. “MasterCraft has built its name on being a brand you can rely on, literally revolutionizing the industry, and the ProStar is no different. It’s consistent, powerful and has everything I need to perform at my best.”
To learn more about Poland and the rest of the MasterCraft Pro Team, visit https://www.mastercraft.com/athletes.
MasterCraft is a world-renowned innovator, designer, manufacturer, and marketer of premium performance sport boats. Founded in 1968, MasterCraft has cultivated its iconic brand image through a rich history of industry-leading innovation, and more than five decades after the original MasterCraft made its debut, the company’s goal remains the same - to continue building the world’s best ski, wakeboard, wake surf, and luxury performance powerboats.
About MasterCraft Boat Holdings, Inc.:
Headquartered in Vonore, TN, MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT) is a leading innovator, designer, manufacturer and marketer of premium recreational powerboats through its three wholly-owned brands, MasterCraft, Crest and Aviara. Through these three brands, MasterCraft Boat Holdings has leading market share positions in two of the fastest-growing segments of the powerboat industry – performance sport boats and pontoon boats -- while entering the large, growing luxury day boat segment. For more information about MasterCraft Boat Holdings, please visit Investors.MasterCraft.com, www.MasterCraft.com, www.CrestPontoonBoats.com, and www.AviaraBoats.com.
The Brand Amp