Talking to Mike O'Connor, he summed the problem up pretty good to me. The two major things halting growth are Access and Exposure.
Access: There aren't nearly as many open ski clubs across the country. It's hard for collegiate kids to find places to ski. We're constantly bringing new people into the sport (we have 1200 collegiate kids in tournaments the past year - compared to 6000 in AWSA) - so we should be seeing growth of people shifting into AWSA each year. Yet... that isn't happening. I'm sure we could all agree that the types of activities happening at AWSA tournaments and NCWSA tournaments does differ slightly... but we could probably be capturing more of those individuals.
Exposure: We don't have nearly the impact on in the media as we used to with the televised pro tours. What would it take to get Nationals on cable television? I've heard people talk about the fact that even with a handful of lakes running simultaneously, that a waterski tournament just isn't interesting enough to make it on television. But if we cut up a tournament to just the actual skiing - removed some opening passes, and used editing to build the tension a little... I think it would be more popular than Professional Darts, Drone Racing, and some of the other junk that's currently on. I'm guessing bringing some major $$$ in terms of sponsors might make this a bit more viable too.
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Who's responsibility is it to make all this happen though?