Thanks @Horton for the overview! As someone who is new to the sport and doesn’t quite fit the demographic - I believe there are opportunities to attract other new skiers. For me the ease of booking a set online, showing up at 8.30am skiing with a great coach and being in the office by 9.30 am (without worrying about putting the boat in the water/finding a driver/spotter etc) is of great value. I’m a novice skier but love the exercise and adrenaline that each set gives me. We just need to find a way to communicate all of the positives of the sport to others who don’t even know this opportunity exists!
Merry Christmas to all!