I met the owner that started the company a couple of years ago at the Show Skiing Think Tank. Their whole mission was to build a stronger and more durable jump skis at a more affordable price tag then the current manufacturers. They have videos of them really testing their products to extreme conditions. For anyone riding shorties, these are great skis, they have not done enough R&D yet to begin manufacturing long jumpers yet. The idea that you can customize your skis to a color scheme or graphics are also sweet.