@dave2ball yes we have liability insurance, we had that prior to even thinking about our website, marketing etc. We are well aware of the risks of not carrying insurance, especially in today's world. Plus any pro shop would require us to have it to carry our product.
Rest assured we are finishing up our logo and getting ID marking sleeves made up. Definitely want our name on our ropes.
We do have a less expensive rope (not a "cheap" product). I'm sure ML has more overhead than we do. Outside of ML our prices are not drastically lower. At this time even with current cost of materials we could not justify $150+ for a slalom rope. ML has the brand and reputation, we are just starting out.
Fortunatley/unfortunately some ropes look like ML, that isn't the goal and if side by side you can visibly see the difference. Although, being compared to them is a compliment. Given there are certain standards ropes must meet some things will appear similar. Our yarn specs, production methods, etc I'm sure are different. There are limitations to color options and patterns and we did our best to have them different without doing any radical patterns. If we did all solid colors we could be compared to InTow.