I have been hesitant to jump into this one but here goes. I have no concrete info on the demographics of the posters here, but I am guessing we are doing pretty well financially. People that can afford a boat (any boat), need a decent amount of disposable income just to keep it running (gas, maint, storage, water toys, etc). I am going to assume as relatively well off people many also invest in the stock market. And its in our best interests for the stock market to keep going up (woo-hoo SPX > 5000!) so we can continue to afford these lifestyles. MC and Malibu are publicly traded companies, and while I am guessing many are not investing directly, the companies are making decisions in the best interests of their shareholders. Therein lies the problem - many of us are part of the machine since we are shareholders of many companies ourselves. Higher margin products, focusing on profitable markets, etc is what we expect companies we invest in to do to be successful. So it's difficult for me, as a person who wants to see the market to keep climbing (overall), to be critical of business decisions that quite frankly make sense for profitability. Don't get me wrong, I hate the huge wake barges on my lake, sending rollers that stuff my Prostar bow, but it is what it is. Just my .02.