JD, Yes, I understand the personality thing pretty well in motor sports, particularly the NASCAR end of it. I have to say, Wade Cox and Chris Parrish have every bit the personality of any of the NASCAR drivers and that is a compliment to them not a knock on the Cup drivers because they are pretty interesting. What is the difference, the promotion behind the personality to drive it to the incredible heights of popularity that NASCAR possesses. The best example of the effect of personality is to look at the fractured open wheel racing world. Champ car has only one personality, Paul Tracy, and the rest just don't cut it and the sport has dropped off the radar screen (losing Indy obviously hurts a lot). Ever since Alex Zanardi and Juan Pablo Montoya left the sport has died. IRL is showing something of a pulse with Marco Andretti, Dario Franchitti (read Ashley Judd), and of course, the poster girl Danica. Personalities tend to come and go, rivalries are also an important ingredient for interest. My point was not to go down that path but to try to identify a sport where they pre plan the event so that they minimize errors and event stoppage, and I just happen to use one I know a little about. I think water skiing can adopt the concept of making sure every thing is checked and correct prior to a record run because you can basically plan the fact that it is going to happen and if it doesn't, it won't matter. What matters to the audience, and the TV crew that left during the down time, is the long period of no action and that is the thing to eliminate. I agree with John, the crowd certainly became electric as a potential record was about to be broken, one could certainly feel the excitement as the scenario developed. The potential is actually better than drag racing because you can watch it develop, where you only realize you witnessed history when the time is posted in a drag race.