Look what Dana did right in Milwaukee: 1. Marketing - Park and Rec poured incredible resources into marketing. 2. Demographics - the actual demographics were good - the crowd was largely suburban based and relatively affluent. 3. Location - within 20 miles of a large population in an easy to find location. 4. Entertainment - the event was entertaining for the crowd. Momentum had been built up with previous events. 5. Media - Dana and crew managed the media very well for a week ahead of the event. 6. Crossover - there were several other things in the general area for people and families to do. I have long proposed a 3-ring circus approach to waterski and wakeboard events. The more total entertainment value, the better the event will be. Most families don't want to watch endless sets of slalom on a hot shore for hours at a time. At the same time, if the major draw is a food festival and a waterski tournament just happens to break out - who will sponsor the wateskiing? They get their return from the food festival. Milwaukee was successful because of the pre-planning and execution by Dana. People are entertained by a few things: 1. I can identify with that - played backyard football, overweight, can drive a car fast, skateboarding, etc. 2. Beyond the reach - skydiving, inverted motorcycle jumps, inverted wakeboarding, I can't imagine doing that, etc. 3. I want that - athletic bodies, first place, attention from the crowd, I want to be famous, etc. 4. Train wreck - crime TV, Snookie, drama, you can't believe people live that way, crashes, etc.  Waterskiing can give all 4. Packaged right, like Dana had in Milwaukee and in the '80's, it works well. Without marketing money and the wrong message, we have the same results all the time - small crowds and little interest. It takes resources and hard work. Dana is probably the hardest working man in waterskiing and has my respect.