MasterCraft Welcomes World Champion Water Skier and Three-Time Overall World Record Holder Joel Poland to Pro Team

[Horton]

 

VONORE, Tenn. (October 6, 2023) – MasterCraft Boat Company, a MasterCraft Boat Holdings, Inc (NASDAQ: MCFT) subsidiary and the world’s number one-selling towboat brand, is excited to welcome one of the most dynamic personalities in the world of waterskiing, Joel Poland, to the MasterCraft Pro Team. At only 24 years old, Poland has an extensive list of accomplishments including reigning Overall World Champion and a three-time Overall World-Record holder.

 On top of being a three-time World Record holder, with an additional record pending approval, Poland has a long list of accolades including 10 Pro Wins, Masters Jump Champion, and Overall World Tour Champion. While his accomplishments speak for themselves, it’s Poland’s flair, progressive style and dynamic showmanship on the water that set him apart. He skis to the beat of his own drum, and even in the heat of competition, his mission is to have fun while on the water.

 “We are excited to welcome Joel to the MasterCraft family as he joins the most elite team of athletes in the industry,” said Krista Schipner, MasterCraft VP of Marketing. “Not only is Joel an incredibly accomplished and talented skier, but his desire to push the limits and progress the sport itself, along with his authentic enthusiasm for competing, is a perfect fit for our brand and is synonymous with the ProStar legacy of passion, precision and progression. We’re looking forward to seeing what Joel is able to accomplish with MasterCraft.”

Poland’s passion for watersports started with wakeboarding. At age nine, his parents convinced him to give slalom skiing a try, and the rest is history. The thrill of a slalom course was enough to get him hooked. A few years later he met professional ski jumper and now fellow MasterCraft athlete, Freddy Krueger, who ignited his fire even further, setting him on a path to become the highly decorated skier he is today.

“Joining the MasterCraft team is incredibly special and a true honor, as the athlete roster is among the best in the world,” said Poland. “MasterCraft has built its name on being a brand you can rely on, literally revolutionizing the industry, and the ProStar is no different. It’s consistent, powerful and has everything I need to perform at my best.”

To learn more about Poland and the rest of the MasterCraft Pro Team, visit https://www.mastercraft.com/athletes.

About MasterCraft:

MasterCraft is a world-renowned innovator, designer, manufacturer, and marketer of premium performance sport boats. Founded in 1968, MasterCraft has cultivated its iconic brand image through a rich history of industry-leading innovation, and more than five decades after the original MasterCraft made its debut, the company’s goal remains the same - to continue building the world’s best ski, wakeboard, wake surf, and luxury performance powerboats.

About MasterCraft Boat Holdings, Inc.:

Headquartered in Vonore, TN, MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT) is a leading innovator, designer, manufacturer and marketer of premium recreational powerboats through its three wholly-owned brands, MasterCraft, Crest and Aviara. Through these three brands, MasterCraft Boat Holdings has leading market share positions in two of the fastest-growing segments of the powerboat industry – performance sport boats and pontoon boats -- while entering the large, growing luxury day boat segment. For more information about MasterCraft Boat Holdings, please visit Investors.MasterCraft.com, www.MasterCraft.com, www.CrestPontoonBoats.com, and www.AviaraBoats.com.

Media Contact:

Mandie Albert

The Brand Amp

MasterCraftPR@TheBrandAmp.com

Investor Contact:

MasterCraft Boat Holdings, Inc.

Bobby Potter

Vice President of Strategy and Investor Relations

(423) 884-7139

 Bobby.Potter@MasterCraft.com

[ColeGiacopuzzi]

Very well deserved. Big Congrats to Joel.  His enthusiasm is contagious! Great dude!

[tmothy07]

Not only an awesome skier, but he's got that all-around lifestyle feel to him that guys like Parks Bonifay have. I think MC likes picking that type of people to rep the brand. Well deserved! As an MC fan, love to see it 🙂

[Stevie Boy]

Joel will be a Great ambassador, for Mastercraft, on and off the water.
They have certainly backed a winner, to represent their Brand.

[ScottScott]

Guess he can't ski at Rini's anymore.

[Horton]

@ScottScott I am waiting to see a picture of a ProStar at Rini's 🙂

 

[UWSkier]

Congrats to Joel!  Does Matt have a second boat slip at his dock?  🙂

 

[Cooper_Trelawney]

So...I glanced at the Nautique website and Whitney and Pigozzi are listed on it as team skiers, as they have been (Whitney in particular, for ever).  Rini has a long history with Nautique and Joel trains there at Rini's site.  Makes one wonder if this is the first of more announcements. 🤔 

[Horton]

@Cooper_Trelawney No not likely. Just joking about a ProStar at Matt's lake. 

[rawly]

Radar + Mastercraft = The Boarding School.    I’d assume that Joel will be required to mostly train behind the Pro Star now. 🤷‍♂️ Something else is about to happen. 

[UWSkier]

48 minutes ago, rawly said:

Radar + Mastercraft = The Boarding School.    I’d assume that Joel will be required to mostly train behind the Pro Star now. 🤷‍♂️ Something else is about to happen. 

gonna have to train jump somewhere

[Cooper_Trelawney]

@rawly I  can't help but think the same.  Here are some scenarios:

1.  He trains behind Mastercrafts at Ski Fluid with Kiwi and Jack Critchley.  He can train all 3 events there.

2.  His current coach switches boat brands so his top student skis behind his new sponsor's boat (not likely)

3.  They keep a Mastercraft and a Nautique at Rini's and switch boats depending on which sponsored skier is skiing (doesn't seem very efficient or logical)

So...I am wondering if we start seeing social media posts of Joel training at Ski Fluid on Lake Grew. 🤔

[chrislandy]

13 hours ago, rawly said:

 Something else is about to happen. 

Hopefully a change for after 2025?...

[dave2ball]

@Cooper_Trelawney you may be correct about a couple of things. Training at Fluid would be a great option.  The chances of Rini and his team switching to MC would be slim to none and the fact that Rini has a PS on his lake will not happen due to possible contract language. 

[rockdog]

Nautique are pretty accommodating. 🤣🤣 

[Horton]

If you are a Polish fan you nee to listen to this....

 

With the World Championships at Sunset Lakes just hours away from starting we spoke to the defending World Overall Champ Joel Poland about his new boat sponsorship deal and the potential conflicts that could come into play – namely his ability to perform his best behind any boat and where he gets to use his boat.

Looking to support this 3rd season of the TWBC Podcast? Email Tony at podcast@waterskibroadcasting.com to get more details on how to be a supporting sponsor.