In addition to access to sanctioned tournaments, one of the secondary benefits (or hooks) of membership are travel discounts--especially discounts for hotels. I've gotten really good prices for Hilton hotels (e.g., Hampton, Double Tree) which alone has made up for the cost of the annual membership. Unfortunately, I just looked at the USA waterski website and noticed that although discounts are available for the Choice Hotels chains, the Hilton Hotels are no longer listed. Sad. @Jeffsurdej bring in back!!!