@Wish I would have to agree that things are looking up. As a world and as a sport, I don't think we have ever been so virtually connected to one another and news travels faster now than it did 10 years ago.
Maybe I'm just being an optimist here, but the 2017 Swiss Pro Finals video on YouTube has over 8,000 views. That's a good amount of traffic for a single day event that wasn't advertised on prime time television.
Anytime you can provide numbers to your potential sponsors, its a good thing. It helps them get over the "you want how much money to sponsor a waterski tournament?!?!?!" response. It's the same way with advertisement rates for tv ads or here on BOS.
As a sport, I do believe that we are moving forward. We've been in the stone age for so long (M1, M2, W1, W2 skiers don't need a regional guide, they need info on where they can practice and who they can get pulls with), but I think we are finally starting to actually connect on a social level in the sport and that is a great thing.