IMO, during the push to get into the Olympics, too much of the AWSA's efforts were diverted to that initiative, to the detriment of their core members. I think it was a sincere effort to grow the sport and make it "big time". The issue to me was that, at that time, it was thriving and rather than promote the existing product, there was a movement to adapt it to make it coincide with what the IOC wanted their sports to be. Also IMO, there was no way at that time that the IOC would allow motorized sports to be part of their model. Also, at that time, to voice opinions contrary to the Olympic push would get you pushed out (trust me on this one).
@ShererSkier, your comments on Flowpoint TV, X-Games, etc. seem to be the direction to go if we want to get the exposure needed for increased popularity. There's no way to overstate how much the sport needs guys like you to move it forward.