@jpwhit posted a great point about access. I have skied on public lakes all my life, and still do. Until my recent move last year, I helped maintain a course on a public lake. Those courses are few and far between. The DNR and now EPA are becoming more strict on what you can do on public waterways. We need an organization that is actively promoting access and organizing the efforts of others. If our organization is currently doing that, it is not being well advertised. If this becomes are focus, then people who currently aren't tournament skiers may look to support the organization, without needing an event, or a magazine, or shirt. Look at the NRA. Yes, very different organization, but they have over 5 million members (according to Google). I do not know the stat, but I would bet a very large number of those members send in their money, not because of events or competition the NRA puts on, but instead to support the cause. Regardless of your position on the subject, you can't deny the NRA's action towards a goal and the support they have gained.