I would disagree with cost being a significant factor or "the" factor in the lack of growth in water skiing. Yes, it is an expensive sport in general, and there is no doubt that cost is a barrier for many individuals. But I don't believe it is a factor in the big picture. There are many sports that are infinitely more expensive than water skiing that enjoy a much larger participant base than water skiing. Take for example horses and their various disciplines. Close to where we live is the World Equestrian Center, a project still not fully complete. The owners have invested some one BILLION dollars in this venue that features 2,500 stalls, 5 huge indoor air conditioned arenas, two luxury hotels, a 5-star restaurant, pubs, many boutique eateries, an 18 pump gas station, an RV park, a chapel, a laundromat, retail stores, a 40,000 SF veterinary clinic... and on and on... all to serve the show horse world. The cost of participating in show jumping alone dwarfs what it costs to ski. A competitive show jumping horse will set you back more than a new Prostar, and the Grand Prix level horses can go for $500,000 to over $1,000,000... enough to buy an entire quiver of Prostars and Nautiques. But that's only the tip of the iceberg. Monthly horse boarding and training packages can easily be $2,500 or more... much more. The entry fees and costs of showing in jumping competitions run into thousands per event. Living quarters horse trailers to get there go for $80,000 plus. These mind boggling expenses haven't stopped the sport from growing to the extent that the investment in this facility would even be contemplated. And while the WEC may be the biggest such venue in the world, there are equestrian show facilities all over the country in order to meet demand. There is simply no shortage of people with a lot of money to spend on the sport of their choice. Getting a meaningful chunk of such people to make water skiing their sport of choice is the problem as I see it.