Here are the MC promotional videos.
vs.
Notice the differences...
Even though you can ski in open water and surf in tournaments - the skiing video ONLY shows "tournament style" and the surf boat ONLY shows "open water".
Even though people of all ages, size and shapes can ski - the skiing video ONLY shows a professional while the surf boat shows how the entire family can participate.
The skiing video ONLY shows what less than 1% of all skiers can do, while the surf video shows what ANYONE can do.
Even though we can see Krista's smile, to the uninitiated the ski boat = "serious" and the surf boat = "fun".
Do you think the "world's flattest wakes" would appeal to little kids and beginner skiers?
Can you swim off the platform of a ski boat?
Can you do something other than slalom behind a ski boat?
Can you put a sound system in a ski boat?
On my recent vacation to one of the big lakes in the TVA, my ski buddy and I had 4 kids join us every morning at 7:30a on our ski boat.
We would slalom ski, combo ski, ski doubles, knee board, swim, and barefoot (off a boom).
This wasn't us dragging them out of bed - one morning the daughter didn't get up and she cried when she found out she missed the ski run.
One morning my ski buddy and I discussed (which is where my comments came from in the other thread) how we (and the kids) enjoyed the morning ski run a little more than the afternoon surf run. Why?
The ski run had less people and was thus more intimate - creating quality time with dad. Remember what Chris Parrish said?
The surf run had so many people on it, that kids eventually got bored waiting for their turn. We had to break things up by bringing a second boat, limiting attempts, stopping for swim time, etc.
The ski run was faster and it was easy to give people multiple turns.
The kids like driving the ski boat WAY more than the surf boat.
Outside of surfing and maybe tubing, what else can you do behind a surf boat? Wakeboarding? No one wants to try that anymore - re: the wakes are huge and intimidating to beginners, and the falls can be nasty.
It could be argued that the ski boat is actually the more versatile and family friendly boat - just not as profitable to the boat companies.
TL;DR Ski boat marketing should show the benefits to the entire family and include an open water environment. It should promote casual fun as much as serious performance. It should promote beginner as well as elite levels.
Fire away!
*Disclaimer - I'm not criticizing any individual or boat company here. I'm just voicing an opinion based on my recent experience.