I've been skiing since i was 4 years old, and there was a time that I really looked up to the pro skiers and what they accomplished on the course. Just because someone who skies BD gets a piece of 4 @ 41 at the same site Nate gets 3 @ 41 doesn't in my mind change what Nate and the others are accomplishing. When I first came back to this horrible addiction(j/k), for the last 2 years I ran at 34mph and got my confidence back up. Now this season for the first time in 6 or 7 years I'm heading back into the course at 36. The difference is pretty obvious to anyone who ski's and that is the only real audience our sport has at the moment. I agree with John that we need to market and push our sport better, but it is hard to make an argument that BD is hurting the Pro's when the only people who are really watching at the moment are people who all can easily understand the difference. If the Pro's are really worried about the BD's damaging their brand and that brand's ability to make money, then they need to go after the market that the BD skiers are reaching and not complain about what they feel they might be loosing. In my business if I feel that a competitor is taking market share I go after that market share just like @jayski said.