Background - I'm currently trying to loose about 15lbs. I've convinced myself and my wife that this is the key to me breaking through my 32 off barrier.
Today, I was on the phone with my wife. I told her that I was tempted to go by McDonalds and get a #3, large sized. Basically, I'm tired of the clean eating... Her response hit square in the gut. She simply replied "McDonalds tastes like 15 off".
I drove on and stopped somewhere and ate grilled fish. After 17 years of marriage, she has finally figured out how to motivate me with words. (her other motivation tools have worked since day one...)