This might be the most worthwhile thread on this site in at least the past year. I firmly believe that part (not all, maybe not most, but part) of the sports decline is due to culture. That culture has to do with how we talk about the sport. If I talk to an avid mountain biker or snow skier I will hear about fun people, good exercise, beautiful places, etc. If I talk to a skier I don't hear that (some do, but I would argue most don't speak that way about the sport). I hear about how expensive and terrible the new boat is and how bad the driver was at the last tournament or how the current wind is 3.2mph out of the south west and you can't ski anything beyond 3.178645237 mph out of the SW. I also hear about AARP, ED, and hip replacements, when your 35, that is a conversation you don't want to have on the dock. As skiers I don't believe we generally communicate very well (this is coming from a scientist who hangs with engineers).
I want to be positive because negativity brings me down. I want to encourage others to ski so I have someone to ski with in 30 years. I don't want free government boats. I don't want to lie. Skiing takes some dedication and some amount of expendable income. We don't need to spout sunshine and unicorn farts, but we could try to be less negative.