@JC McCavit how do we keep those kids skiing after college? It's 100% the best place to grow from.
I graduated in 2009 and of the 10 active members on my team when I graduated I'm pretty sure I'm the only one that still participates. (a few lost interest, a few went to med school, a few had access issues) It's even tougher now with most college students graduating with a boat load of debt. (average student graduates with $37,000 in student debt these days)
If we build the base sponsors will follow, not the other way around.