As a skier, consumer, competitor, and father of a young girl here is my 2cents. The picture shows numerous things, first a competitive skier heavily involved in the sport wearing what she would if she was skiing. This isnt some model wearing a swimsuit that she would never wear in public. She is wearing a sponsors product, no different than oakleys or something like that. It shows the fun side of the sport, and also the how good of shape you need to be in to compete. Why should she or a male counterpart if applicable cover up. This is a sport where the athletes wear bathing suits. I think its very appropriate for our sport, but there is a fine line between tasteful advertising of product and blatant attempt to sell something purely on sex. You cant sell a ski for example and show nothing but pics of girls in bikinis, there has to be a balance of ski related photos as well. Keep it up Horton.