@Horton, Totally agree we should have JT with a razor company, he is always clean shaven haha.
@OB Your talking about lifestyle. Surfing, skate, snow, etc. are all portrayed as lifestyles, we are no different. There are plenty of people that just surf, like we ski, and work for a living. The pros are the one that live the lifestyle, same thing with us. And as OB stated a small percentage of us have the drive talent and so on to be good for a sport that doesn't pay in the end. I think we are all missing the point. I played hockey from the time I was 9 years old. It cost my parents at least $2000 in ice time a season, about $700 in equipment, and I am not even talking about travel, hotels etc. Yes it is a little cheaper but I got no where, never paid out for me. This sport, on percentages, is probably close to the same as those when it comes to pay outs and time involved. There are a ton of skiers who will never make it to the pro ranks and there are the few us that can.
No sport is easy at a competitive level, you cant become a pro hockey player, pro football, pro anything without dedication, wake boarding is easy to learn, but hard to get really good, it runs into the same problems as us, maybe a little easier to get paid, but where they save money in boards, the boats completely off set. They have the same water problems we have etc. If you haven't, try to ride a wake board on a busy or even slightly busy public lake, it sucks.
Jumping is our holy grail, something anyone off the street can understand, the farthest jump wins. We just need to get in contact with the right media avenues. We need to get a hold of the Fuel TV's to start a show or do an event, label this as a extreme sport (as it is, all 3 events kind of are).
Purely exposure, if there is a kid who bugs their parents enough to ski, they will find a way to do it, same as kids who want to surf, it is pretty expensive to make it the surf spots.
Another sponsor we should try to get is Redbull, or Monster. They could get our athletes exposure.