Another generic email from USAWS in my inbox, on top of the mind-numbing hundreds of marketing emails everyone gets from every retailer/credit card company/home improvement center/etc/etc/etc, will get overlooked and mass deleted every time I clean up my inbox. Digital marketing has watered down the efficacy of an e-mail, but a letter in my mailbox in front of my house still gets my attention when I reach in to get my mail. I certainly will not be sending my SS# to an unknown third party entity online, I don’t even like typing in my credit card info whenever I order stuff online…….