@Wish was right. Hot summer nights sold a lifestyle. If you want to bring spectators back you have to sell the lifestyle. It's one thing to host tournaments, it's entirely different to promote the tournaments as an event that everybody wants to attend. Hot summer nights made things look like a party was happening and "some people are doing cool things on skis too." The shore lines looked like the place to be for anybody looking to have fun. I don't really know what goes into hosting a tournament currently. Are organizers out there informing and hyping up the surrounding communities? Is there any advertising taking place? Is there anything at the lake for the spectators? A fun way to stay cool? Beer Gardens? Good food, good entertainment, and hot sun shouldn't be too hard to sell. wakeboarding took off in the 90's as the new extreme sport. Snowboarders could easily relate to it and already had a culture to support it. Big jumps are cool and impressive, the boats could hold more people and the speeds were much slower. Surfing is easy and everybody can enjoy it. But when I see ads for both sports i see company's selling the lifestyle not so much the sport, they show somebody riding a wave and then the camera pans to the people on the boat seemingly having the time of their lives watching the surfer. So the consumer sees "if I learn to surf or buy a boat, this lifestyle could be mine". on my local lakes I see surf boats enjoying the lifestyle, loud music, cold drinks, loads of people, and rarely is anybody surfing. Point is they bought all the gear, the boat, the boards, the ropes, the lifejackets, etc.... when really all they wanted was a boat, music, and the ability to say they spent the day "surfing".