This conversation comes up often......and I guess my questions is " who cares?"
1st, I don't think its dying, maybe not on TV as it was in the 80s, but there are many other things that have more global appeal (like cornhole.) Long-short. ESPN and advertisers will pay to broadcast what they feel people will watch.
How does an increase in popularity of the sport benefit the majority of us that enjoy it?
The biggest benefit would be the pro skiers that are athletes equal to many of the other sports that get paid big money. But, be careful what you ask for. It is often considered how lucky we are to pay a small fee to go get a lesson from some of the top skiers in the world, or to approach and have a conversation with the top skiers at tournaments. Can you get a golf lesson from someone even like Jordan Spieth or go chat with him while hes on the driving range or putting green before a tournament. It is bad for the top skiers that they aren't compensated for being a top level athelete like golfers, baseball, basketball, football players etc....but good for us.
I was at my neighborhood lowes a couple years ago. I heard a voice say "nice shirt." I had to look down to see what shirt I was wearing (I had no ideal what shirt I threw on that morning.) It was a D3 shirt, I looked up and theres Nate Smith. We talked for 5-10 minutes, while people walked by, no-one knowing theres the best water skier currently in the world.
Funny....as I wrote this I then turned to Facebook.....my memory from 6 years ago is video of Nate Smith breaking his world record at swiss, that was later not certified due to boat path issues. One of the things we talked about at that lowes was that I just had a 3 year memory notification of that video I posted. Goes to show that Slalom is hard. In 6 years he hasn't gotten there again.