This is just my opinion but I am sure others are with me. When it comes to buying a ski, I am interested in how the "normal" skier likes it. What is "normal" to me. Well, everyone but pro I guess. Pros can ski well on anything, so why would I care if a pro could run 41 on brand x? When I see a non-pro kick ass on a particular ski, or I see a skier who's scores dramatically improve, I get interested. When I see a lot of class C tournament skiers loving a particular ski, I get interested. No knock on the pros what-so-ever, I enjoy watching them ski because of their technique and style, but I could pretty much care less about what ski they are on. But if Richard Doane, John Horton, Scott Chipman, or whomever starts kicking ass, it gets my attention. I understand sponsorships and all that, but I think ski companies are sometimes missing the boat.