Apologies if some of the below is redundant from other posts. This seems to be a popular topic and I’ve not had time to read all the posts. Corey (@h2oSkiJunkie) seems to have a lot of energy for this as well as other pro athletes.
As mentioned, there doesn’t appear to be a formal ‘business’ in place for the pro skiers. Having that group in place seems necessary for any progress to be made in this space. I don’t have a business degree but the highly successful models (think big 4 sports such as NFL, MLB, NHL, NBA) have a governing body that is very profitable and the athletes have a union they work for (think NFLPA) that makes money for the union and their governing body. The athletes are basically contractors and spectators pay a lot of money to see these contractors perform. This isn’t the model the pro skiers can take at this time as the sport obviously isn’t marketable enough. The point is, there’s a plan and a structure in place. I have no idea how to build either of these.
I attended design school in the Research Triangle Park area of North Carolina. In design school, we occasionally worked with businesses to get hands on experience working with real business problems. They would come to us with a business case for a new product and we would have design charrette’s to find possible options. We get a valuable experience, they get potential products to explore. I think this same concept could be applied to this topic.
Just about all Universities have business department’s that could be approached for a similar engagement. If pro skiers need a business plan/plan for growth, it should be explored by professional business people and this is a very inexpensive way to go about doing just that. I’d also recommend that Universities that have Marketing schools also be targeted and work towards a multi-disciplinary approach to the problem. Now the problem becomes, how do we find these Universities that would be willing to work with us?
The good news is, collegiate skiers are a very active/passionate group of individuals that would love to help out with such a project. Imagine being a college student and getting a call from Corey saying ‘hey, I need your help’. These collegiate skiers are the first step in finding the points of contacts (Deans, Chairs, Professors) in the Business and Marketing schools to start a conversation.
Once the ‘Pro Skier Group’ group has a point of contact at the University, then I can see phone conversations with the Dean/Professors to determine if this is an acceptable project for them to undertake…this is where the skiers need to have a well prepared and detailed business problem documented for them to discuss. Having an organized and prepared body of skiers is essential as they will need to present themselves as an entity to department chairs/professors before they could be accepted. Skiers would likely have to attend sessions to work with the students to develop the business and marketing plans.
With the amount of sports and reality shows on TV/Cable, and with the quality of video’s that @MarcusBrown and others turn out, I find it hard to believe that this sport isn’t marketable on some level. It may never get to the level of surfing, Crossfit, etc, but we’ll never know if there isn’t a clearly defined approach to get there. This is the lowest budget way I can think of to get to a roadmap for success in helping the professional skier make a living in the sport.