I'm a little late to this thread but it is important not to only look at this as a name change. A name change alone would be worthless. We changed the name to get industry behind us. It was time for an entire new business model at USA-WSWS. The same ole same ole is not working. We have long been a competition only NGB. You only join b/c you need to, not b/c you want to and as long as we cater to only competition we will never be much bigger than we are.
This new initiative is not just a change to waterski and wakesports. It has 2 real big game changers. It starts with a new membership at $19.95, everyone buys this, there is no second class citizen membership, one membership for everyone, you get all the benefits, discounts, magazine, just can not compete. Then you buy licenses to compete, there will be a new officials only license (cheaper), and a new tournament guest pass for new members to try a class C event for just $25.
The 2nd great part is that for the first time ever we finally have industry related discounts from some of the major companies...Radar / Ronix, D3, Connelly / CWB, HO / Hyperlite, O’Brien, AirHead / Sports Stuff .
We can finally sell AWSA this to the thousands of non competitor skiers that are out there still enjoying our sport but not competing. Before the membership was hard to sell, now you can say for $19.95 you get 10% off your new ski......NO BRAINER. Build membership, increase #'s, then comes more sponsors. We want to sell them more product, it's as simply as that.
I sure would love to see a few thousand ballers join and support AWSA for just $19.95, we all love this sport, good change is in the works, we just had our first AWSA active membership increase in 20 years, your support would go along way in building a future for the sport for all our kids to enjoy.