Hope this is not off topic but if we are brainstorming here is another idea.
What would happen if the boat manufacturers (Nautique, Master Craft, Malibu, Centurion) put together a "team" of their pro skiers and each put up a sum of money for a Professional Ski league (think NFL). During the season the manufacturers each put on (pay for) a tournament (or two) at a different sites around the country. Points are accumulated by each team based on the finish positions of their team members. At the end of the season they put on a Super Bowl for the top two teams with a winner takes all payout. The manufacturers stand to gain the most form the growth and recognition of the sport and they are in the best position to promote the sport and their brand. Just a thought.