As a business owner for a number of years. I would have 2 to 3 contacts a day about sponsorship of events, teams. etc. You want to support the business you are in but how do decide with so many inquiries? You look for winners, but above all you look for a return on your investment. A Business is not putting their hard earned money out of the solely out of the goodness of their heart or love of sport etc, it about money and survival ultimately.
The best sponsorships I made were people or groups that showed a positive belief in my products and a vested interest in promoting them. People who I didn't have to ask to promote me, but that came to me with ideas. I had people that were incredibly active and others that talked a big talk but when it came down to it weren't vested in my success.
To me I think Marcus is to trying to sell the water ski lifestyle and get more interest in the sport. I'm surprised more companies aren't jumping in on this because its essential to the survival of the industrial. The industry can't set back and survive on an aging customer base. Sorry if I'm ranting but I see a person in Marcus that's really talented and I'm sure could find more profitable things to do with those talents. It's easy to pick out negatives from a far. Companies are constantly paying to have their products put into movies. Think back to the James Bond movies with Glastron boats. ET with Reese’s pieces. Fedex and Wilson in CastAway. Rayban in Top Gun. These weren't accidents, its called Product Placement.