T-Gas is a perfect ambassador for our sport. To get any airtime on TV is great, product endorsement is fine and the only medium to get it in front of the masses. Pro tournaments were on TV when I was a kid, thanks to Peter Stuyvesant Cigarettes and KP Nuts. I say lets get more products using waterskiers to sell their wares, get more airtime, even if it is commercials and get people into our sport. I accept cigarettes are possibly no longer appropriate. But look at what Red Bull does for air racing, cliff diving, etc. So come on Rolex, Sony, Nike and all and sponsor some great athletes to showcase your gear. Well done to T-Gas, (and his agent) for promoting what we do.