First off, I am not throwing stones here, the people at USA Waterski and AWSA are in a tough position and I thank you for your continued work. That being said I, as with most others on this site, belong to AWSA for 2 reasons, tournaments and my club requires all skiers to be AWSA members for insurance purposes. You are probably not going to grow membership targeting people like us.
What is compelling to new members? I had to go onto the website to see what the benefits (other than insurance, and the ability to enter tournaments) were, this is what I found Pages of "benefits" which frankly I stopped reading after a page and half because it wasn't compelling. That begs the question, are the benefits not presented correctly or are there not enough benefits?
A few thoughts on what may help grow membership.
- Can AWSA facilitate road tax refunds for fuel that was used in boats?
- Would it be feasible to produce some member only coaching videos, not just for skiing, but driving, boat care, intro to tournaments, etc?
- If regional guides and magazine are not a positive return based on advertising dollars, either stop printing them or offer a discounted membership if people elect not to receive the printed pieces. Online availability is more than sufficient.
- Industry involvement. Can you get Goode, Radar, Masterline, D3 etc to offer something for members who buy their products? It doesn't have to be a huge offer, a few % off, free next day shipping, anything that has a perceived value.
Best of luck and god speed.